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Privacy Policy

Protecting your privacy

We are committed to protecting the privacy of our customers. To comply with the requirements of Cap. 486 Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region and, where feasible, to provide protection beyond the requirements of the aforementioned regulations. To achieve this goal, Elegant Beauty will provide guidance to our employees to achieve the most stringent safety and confidentiality indicators.

The company's acquisition of customer personal data comes directly from customers who are interested in obtaining various products and services from the company. The security and confidentiality of customer personal data are extremely important to the company. The company has implemented technical, administrative, and tangible security measures to protect customer data and prevent unauthorized access and improper use of such data. In order to consider appropriate new technologies and methods, the company reviews the safety procedures used from time to time. Please note that although Elegant Beauty has done its best to ensure the privacy of its customers, no security measures are perfect or impenetrable. When customers register for an account, we may contact you to verify that the information provided by the user is correct.

To ensure that customers have a personal and enjoyable shopping experience at Elegant Beauty. Please continue to read the following privacy and related personal data processing.


The personal data collected and stored by the company is roughly in the following categories:

Personal General Information

  1. Customer's name; / ID number / Passport number;
  2. Contact information includes phone numbers, addresses, emails, pager numbers, etc.;
  3. Profession;
  4. Date of birth, age;
  5. marital status;

Other types of data

  1. Questions, suggestions or opinions;
  2. Computer operating system and online service provider information;
  3. The company may record credit card information, order or purchase services or product types, order or purchase dates, etc.;
  4. When a customer orders at Elegant Beauty, we need the customer to provide an email address and delivery address so that we can process your purchase and notify you of the status of your order.


The personal data collected and kept by the company is used for the following purposes:

Issue information related to our products and services, promotion;

  1. Related to the marketing of the company, its suppliers, business partners and other selected companies;
  2. Marketing cooperation with other partners;
  3. To ensure that customers have tailor-made and enjoyable shopping experience when shopping through this website, and provide personalized marketing information, we will tailor the advertisement and content of the website;
  4. To complete the customer's requirements for our products and services, order processing and payment settlement;
  5. Respond to customer inquiries;
  6. Registration, discounts and rewards provided by the Club;
  7. Collect statistical information, conduct analysis and provide anonymous reports to internal and external customers;
  8. Conduct surveys related to customers, products or services;
  9. To further enhance and evaluate the quality of products and services;
  10. To achieve any direct/indirect connection with the above.
The company ensures that the provision of personal data is completely voluntary.


Member Profile

Elegant Beauty members can enjoy a variety of patents, including member newsletters, special offers and convenient shopping. We will continue to increase more membership benefits, including more personalized services and other benefits. If you want to become a member of Elegant Beauty, you only need to go to the shop to purchase products that are worth more than HK$100. You can register as a member right now so that we can provide you with better services.

Member Communication and Email Promotion

We will notify members of the latest information and special promotions by mobile phone messages or emails. If you do not wish to receive the newsletter, please feel free to notify us by email or letter to cancel your subscription.

Text Marketing Terms and Conditions

We are using a text messaging platform, which is subject to the following terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions.

By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS platform "SMSBump Inc", an European Union company with an office in Sofia, Bulgaria, EU. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications, or any mobile message sent from us, please click the unsubscribe link we provided you within any of our messages.
For any questions please contact us for more information. If you wish to opt out please follow the procedures above.



We will carry out promotional activities from time to time. We will need customers to provide with names, e-mail addresses, mailing addresses, telephone numbers and shopping preferences. This will enable us to notify you and improve our promotional activities in the future.

About "Cookies"

The company website also uses cookies. Cookies are information that the site sends to the customer's computer when they visit the site. The purpose of our use of cookies is to make it easier for customers to provide personalized shopping at http://www.elegantbeauty.com.hk. When customers re-enter http://www.elegantbeauty.com.hk, "Cookies" can make our services more personal. We will provide more suitable products and services based on the personal data of our customers.

Most browsers automatically accept "cookies." Customers can choose to remind the user after each cookie is sent, or they can choose to close all cookies. This is usually done through a computer browser (such as Internet Explorer, Firefox or Chrome) settings. Customers can also opt out of "cookies" on the computer's "preference" or "option" options. If customers choose not to accept "Cookies", they will not be able to shop at http://www.elegantbeauty.com.hk, but they can still browse some of the pages of our website.

Read and Update Data

The customer can ask us if there is any personal data saved by him/her. If we have saved his/her personal data, customers can send us a request to view, update, correct or request a copy of personal data we have saved via email at info@elegantbeauty.com.hk or in person at each branch. We will make reasonable steps to verify the personal identity of the customer before approving the review or updating of the customer's personal data.

In compliance with the Personal Data (Privacy) Ordinance, we will strive to respond to customer requests within 60 days.

We may charge a reasonable fee for the administrative expenses of the inquiry.

Data sharing

Personal data provided to us by customers will be kept confidential and protected. However, we may provide relevant information in the following areas for the purpose of this Privacy Policy:

Our suppliers and business partners;

Help us to implement this Privacy Policy;

Work with us to participate in this marketing planner;

Any agent, contractor or service provider that provides us with administrative, order processing, payment settlement, credit reference, the collection of arrears, or other services to our operations;

Any person or company subject to our confidentiality agreement; and

Under the applicable laws, we sincerely believe that we have the responsibility to disclose this information to this person.

Elegant Beauty will summarize and analyze customer data, sales information, browsing behaviour and related website information to provide us with reliable wholesalers. However, this information does not show personally identifiable information.

At present, we do not sell, trade, hand in, or lease customers’ personal data to third parties other than those mentioned above. In the future, we may give it to trusted third parties, but customers can also notify us to stop us from doing so. In this case, we will not sell or disclose any personal information without the consent of the customer.

Customer's recognition

When customers use our website, we consent to our collection and use of your personal data as described in the privacy policy above. If there are any changes to our privacy policy, we will post it on this page so that customers can understand how we collect, use and disclose personal information in a timely manner.

Please note: Customers are responsible for providing the company with the latest email address to update personal information. If the customer’s last email address provided to the company is invalid, or for any other reason, the email address cannot deliver the above notice to the customer, the email sent by the company containing the notice will still constitute a valid notice to the customer. change. In any event, changes to this Privacy Policy may have an impact on the use of personal data provided to the Company by the Company prior to the use of the Company's notice of changes. If the customer is not allowed to make changes to the company's use of the relevant materials, it must notify the company before the effective date of the change to stop his/her account with the company.

Other problems

If the customer has any questions related to the above privacy policy, please email us at enquiry@elegantbeauty.com.hk.